All Episodes
Displaying 81 - 100 of 327 in total
Making Email Work For You
You’re using email to reach your audience, but you’re thinking maybe it’s time to step up your game—how can you harness some basic technology to grow your expertise bu...
Clients For Life?
Having clients for life can feel like the Holy Grail--good-bye constantly trolling for clients. But it can also keep you trapped on a gilded hamster wheel...
Leveraging Your IP with Erin Austin
IP consultant and lawyer Erin Austin of Think Beyond IP joins us to discuss how best to leverage your intellectual property.
What Are The Odds Of Success As An Authority?
This question popped up in a slack channel, generating some spirited discussion: What are the odds of success as an authority?
Why Editing = Thinking
It's been said that “writing equals thinking”, but we make the case for “editing equals thinking”.
You SHOULD Listen To This Episode
‘Should’ is a word most of us don’t like hearing so much—and it can be downright deadly in client conversations.
Working Out Your Business Model
How are you creating value and making money in your business? We talk business models for expertise businesses...
Your Summer 20
You know the Pareto Principle that says you get 80% of the result from 20% of your actions? We dig into your 20% so you can take back your summer.
When Your Partner Is Not On The Same Page
If you have a partner—in life or in business—it’s only a matter of time before you’ll have a conflict over something. The question is: how will you resolve it?
Clients Are Not Your Boss
How to make it clear to clients they are not the boss—while creating mutually satisfying collaborative relationships
How To Conference
Conference season is back! How to make the most of the invitations to speak and/or gather in-person bombarding your in-box.
The Economy: What To Do Now
How are you looking at the latest economic headlines—and thinking about whether/how they will impact your expertise business?
How To Conduct A “Listening Tour”
Ever launched a new service, product or pivot to crickets? All that work, all that thought and then, well nada…the listening tour is your antidote.
Dealing With Critics
Do critics drive us batty or do they drive us to be better? Why even uninvited criticism can serve a vital purpose (and how to deal when it doesn’t)
How We Roll
We answer a listener question about how we each break down the hours we spend on (vs. in) our businesses and how we fit in the “big, leveling up initiatives”.
Why You Want To Create First
Why creating before consuming is so powerful—and how to create the systems and outlets that prime you to create what you need for your business
Using Today’s Profits For Tomorrow’s Legacy with Erica Goode
Expert Erica Goode, CPA, shares her perspective on handling money in your expertise business.
Is Hourly Billing Really Nuts?
Is hourly billing always nuts? Or are there some edge cases where it might actually make sense for your expertise business?
Financial Checkup Time
You’ve filed and paid your last year's taxes (fist pump). So you can forget about it all until next year, right? Uh, not exactly...
Building Your Best Course
Thinking about designing a course or trying to tweak one that hasn’t quite caught on yet?
