All Episodes

Displaying 41 - 60 of 327 in total

Knowing When To Quit

How to decide if quitting is your best option

Deciding To Be The Best In The World

What if you decided to be the absolute best in the world at what you do—how would it change your day-to-day moves?

The Song Of Significance with Seth Godin

Seth Godin joins us again, this time to answer the core question in his brand-new book “The Song of Significance”: What does it take to do work that matters?

How To Design Guarantees For Your Work + Products

When (and how) to use guarantees without exposing yourself to a very expensive mistake.

Sales Pages 101

How to build your own, high-performing (maybe even evergreen) sales pages

Tactical Creativity

How to get the most out of your creative time

Productivity vs. Creativity For Soloists

There is a yin and yang between productivity and creativity—how soloists can find the right balance

Specialist vs. Generalist

We untangle the strands of specializing and generalizing so you can decide what mix will work best for you

Niching Into Specific vs. Small Targets

Why (and ultimately how) you want to get specific in your niche vs. thinking “small”

Considering Cold Outreach?

We break down the mysteries of cold outreach—what it is and when and how to do it

Chat GPT For Authority

We share Chat GPT perspectives for “civilians” and the tech savvy.

Do You REALLY Have Competition?

Thinking about your competition differently to turbo-charge how you sell and market your expertise

Book Series: Choosing Your Best Editor

How to choose your best editor

When Clients Aren’t Spending

What do you do when a sudden event makes your clients stop spending?

How To Think About Your Time

How you think about your time—how to spend it, how to value it.

Do Authorities Have To Write?

Is it possible to become an authority without writing and publishing?

Pivoting After A Layoff

Beginners Alert: This is a special episode designed for the over 100,000 people who lost their jobs in the recent wave of corporate layoffs.

Reaching Soloist Nirvana: Exploring The Five Mindsets for Success

Reaching soloist nirvana: the five mindsets that soloists can master to build their dream business

Positioning: The Numbers

Have you captured your ideal positioning? If not, you might have a numbers problem...

Why Your Stuff Isn’t Selling

Why aren't your services and/or products selling like they could be?

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