All Episodes
Displaying 141 - 160 of 327 in total
Battling Invisible Risk
It’s one thing to manage all the obvious risks in running your business (who wants an IRS smackdown?) But what about those that are invisible until you hold them up to...
Everything You Want To Know About Retainers
How to use retainers, avoid the trading time for hours trap and adopt the mindset required to shift to advisory retainers.
Ask Us Anything 4
We occasionally answer listener questions and this one was too juicy to resist: why isn’t my client making the clearly logical decision to save money?
When To Negotiate
Should you negotiate—and how? Which items are fair game? We dive into those thorny questions around negotiating with clients.
Improv For Authorities
Improv and authority don’t feel like words that should go together. And yet, being able to improvise in the moment is a critical skill to keep growing your authority b...
Getting The Best Answers
Have you ever asked a question that you really wanted answered—and got back something that wasn’t helpful (or worse, crickets)? Getting the best answers to your burnin...
Finding Your (Authority) Voice
There’s a thing that happens when you find your voice. You start not only reaching your ideal audience, but connecting with them on a deeper level.
Bootstrapping A New Offering
Launching a brand new product or service with confidence that it will be recognized by the market as something that’s worth the price.
Ask Us Anything 3
We dip in our "mailbag" to discuss some seemingly small decisions that can have an outsized impact on the success of your business.
Escaping Execution
Moving from an execution role to a strategic one can be tricky, but the potential benefits are enormous...
3 Tactics To Beat Procrastination
Why is it that certain things never make it off your to-do list, while others get done in a nanosecond?
Why We Still Need To Sell
There’s more to authority than even brilliant content—and it’s what some consider a dirty word: selling.
Selling At The Intersection
Positioning yourself smack dab in your sweet spot--the intersection of your talents and passions with a proven market of people ready to buy--is a game changer.
Keeping Your Edge
The mind/body/spirit continuum and how to find your ideal system to ensure your edge stays sharply honed.
When To System-atize
When does it make sense to create systems in your authority business and which things should you automate?
Taking Risks
How to think about risk and make decisions that are aligned with your risk tolerance and where you want to go.
Exploring Failure
A regular listener observed that we don’t talk about failure enough—that it feels like everyone is succeeding all the time. Ain’t that the truth? Here's our response.
Marketing vs. Selling
Moving smoothly from marketing to selling means mastering consultative style selling, i.e. professional, helpful, non-sleazy selling.
Tweaking Your Business Model
So what exactly is a business model anyway—and more importantly, when and how does it make sense to tweak yours?
Humane Email Automation with Jason Resnick
As part of our ongoing 2021 email challenge, we invited email automation expert and NurtureKit founder Jason Resnick to walk us through how to humanely grow your list.
