All Episodes
Displaying 321 - 327 of 327 in total
Redesigning Your Website
How to decide what your website for and how much should you spend on it.
Authenticity
Speaking truth that is consistent with who you are.
Getting Your Name Out
Strategy and tactics to promote your personal brand.
Finding Your Sweet Spot
How to find the overlap between your expertise and what your client needs so you can operate in your genius zone.
Niching Down
It's counterintuitive but true: focusing on a narrow market segment is great for business.
Uncovering Your Big Idea
We unpack the concept of a big idea, share some examples, and suggest how to start to define one for yourself.
The Big Idea
Structuring your business around a big idea
