All Episodes
Displaying 301 - 320 of 327 in total
True Fans
Some thoughts on how to attract your true fans.
Daily Writing Practice: Brilliant or Insane?
The pros, cons, ins, and outs of writing for your audience every day.
Uncovering Your Client Avatar
The more you know about your ideal clients, the easier it will be to attract them.
How Easy Do You Make It To Work With You?
Just how easy (or hard) do you make it for you customers to work with you?
Why You Need A Content Inventory
Finding the threads in your own material.
Creating Leverage
How to package your expertise in ways that will increase your impact and revenue.
Establishing Your Point Of View
How and why to establish a POV for your brand.
Ramona Russell - How To Get More Media Attention
Publicity advice (and war stories) from PR strategist Ramona Russell.
Accepting Risk (And Charging For It)
LINKS Rochelle | Email List | LinkedIn | Twitter | Instagram Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
Building Your Circle
Who can you help today?
Offending People
Using your marketing to filter out bad fit clients and customers.
When to Invest in Your Business
Are you being frugal or are you afraid?
Should You Write a Book?
What you need to do BEFORE you start writing a book.
Validating Your Idea
Which ideas you should validate, which you shouldn't, and how to do it if you're going to.
Madalyn Sklar - Building Community
Twitter expert Madalyn Sklar explains how to build a community around your big idea.
How Long Should You Keep A Client?
Having "clients for life" isn't always a good idea.
Unretirement
Is the notion of retirement dead?
Intro to Value Pricing
How to stop trading time for money.
Business Models
Different ways to think about monetizing your expertise.
Blair Enns - Pricing Creativity
Guest Blair Enns gives us a look behind the scenes of creating his new book Pricing Creativity.
