All Episodes
Displaying 181 - 200 of 327 in total
Leading vs Exploring
We both happened to listen to the same Derek Sivers interview on leading vs. exploring and we just had to go there.
Defining Scope
How you handle that first scope meeting (or two) with a client will drive both parties’ satisfaction for the duration of your work.
Signs Your Message Isn't Working
We explore five signs that might indicate your message (your niche, your position, your content) isn’t working.
Seeing Differently with Kristin Smedley
So what happens when the big plans you make don’t—and can’t—happen the way you imagined? That’s what Kristin Smedley, author of “Thriving Blind” and the mother of two...
Knowing When To Innovate
Just because we’re not trying to land a rocket on Mars doesn’t mean we don’t have to innovate.
Breaking Into A New Specialty
Exploring the why’s and how’s of breaking into a new specialty, including the mindset shift that comes along with it.
The 80/20 Rule
The 80/20 rule says that you’ll get roughly 80% of your results from 20% of your efforts.
Engaging A Community
You know that engaging the right on-line community is a good idea for your authority business—but where should you invest your efforts?
The Tyranny of Metrics
How to use metrics without becoming enslaved by them
The Value Of Brand
We couldn’t resist using the recent moves in Higher Ed (we’re talking about you Harvard) as a jumping off point to look at brand and value.
Summer 2020
How to close out 2020 and get yourself well positioned for what's coming next.
Setting Up Your Ecosystem
What’s the best way to set-up a supportive technical ecosystem—website, email, podcast, billing, etc.?
Naming Your Big Idea
How to name your big idea—why it’s worth your time to do it, an approach to dig for yours and how to articulate it to your ideal audience:
Expressing Your Brand
One of the challenges after you’ve locked and loaded your brand strategy is how to—tactically—express it. So this week we explore using stories, actions and visuals to...
Selling Services
Selling professional services is a different animal than shilling say shoes or phones. And yet, we still have to be good at it if we want to serve our clients and make...
The Benefits Of Focus
The benefits of focus—and how to multiply your opportunities to be strategically focused.
Building New Revenue Streams
With the current upheaval in the world, who couldn’t use some new revenue streams? We focus on six alternative ways—all developed and delivered virtually—to start buil...
Inventing Your Future
With the world in such a flexible, malleable state right now comes a unique opportunity to decide how you and your business can best move forward.
Social Media In Captivity
Many of us—and of course our audiences—are spending more time on social media right now. We take a deep dive into what’s different and how to be a savvy user of social...
Letting Go
Are you ready to let go?
