The Business of Authority

Social Media In Captivity

Episode Summary

Many of us—and of course our audiences—are spending more time on social media right now. We take a deep dive into what’s different and how to be a savvy user of social media for your work.

Episode Notes

• 2:36—What’s happening right now with social media and how to reflect that back in your interactions.
• 9:38—How to choose the right platforms for you and your message.
• 14:09—Why Instagram is so engaging right now (and how to explore whether/how it will work for you).
• 18:34—Joining the conversation that’s already happening in people’s heads.
• 23:18—The core question to answer to be successful on social media, no matter what else is going on.
• 27:09—How to create engagement in social media.
• 36:00—How to put together a social media playbook to keep you focused and on target.

QUOTABLES

“If that’s where the people are…then I’m going to go flap my jaw there.”—JS 

“It’s about empathy—putting yourself in the heads of your clients right now…and then adopting that tone out on social media”—RM 

“Every single thing I post…I always think: what’s in it for the reader? How am I going to not waste their time?”—JS 

“People are going to remember this time. They might not remember exactly what we did, but they’ll remember if we were there or just slithered away.”—RM 

LINKS

Social Media Playbook