The Business of Authority

What To Do When The Rules Change

What to do when it looks like the "rules" of the game you've been successfully playing have changed.

How you’ll know the rules of the game you’ve been playing have changed.

Why creating a new service or product is a better solution than cutting prices on existing offerings.

An alternative that will increase your insight (not to mention your revenue) into why demand is softening.

How to test if you’re following “rules” that no longer apply.

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