The Business of Authority

What's The Best Home For Your Content?

Episode Summary

What is the best home for your content?

Episode Notes

What is the best home for your content?

Talking Points

• Controlling your content
• Are you building someone else’s platform with your content?
• How search engine and social media platforms get in between creators and their audience
• Putting the same content in more than one place
• Knowing how much traffic you’re getting when you post on a platform
• Guesting on someone else’s podcast
• Sharing audiences
• Yelp as an example of not being able to control your content
• Platforms that can help you build an audience can also take you down
• Hedging your bets
• Breaking through the gatekeeper to get to an audience
• Working with editors
• Custom domains
• Controlling your links

Quotable Quotes

“Google being between me and the people I want to help – I don’t like it.” –JS

“You do have to have control, at the end of the day, of your content.” –RM

“If I’m going to be chipping away at something every day, you’d better believe I want those chips to fall in my basket, not someone else’s basket.” –JS

“Own your content. Let it live with you.” –RM