The Business of Authority

The “Secret” Benefit of Podcasting

We deconstruct what makes podcasting such a valuable tool for soloists

Inverting the podcasting pyramid to have a faster impact on your business (and waste less time promoting in social media).

When how many listeners you have really doesn’t matter as a success metric.

Why you might conduct some interviews in person (and how to leverage your attendance at industry conferences).

When podcast hosting is a relationship builder between you and your ideal potential clients and buyers.

How you’ll get the most benefit from podcasting (hint: clearly aligning your podcast with already proven positioning is an excellent start).

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