The Business of Authority

The Pros And Cons of An Application Process

Episode Summary

How to make an application process for your service(s) work for you

Episode Notes

When you want to use an application process to screen potential clients and group members.

The particular challenges applications present (and a few work-arounds).

Why conversion rates are much higher when using applications to “gate” your service.

How to use an application process to enhance the experience of your ideal clients and buyers.