The Business of Authority

Selling Confidence

Episode Summary

Do you know how to sell confidence?

Episode Notes

Do you know how to sell confidence?

Talking Points

• When clients are buying confidence
• The availability of ideas
• The link between trust and confidence
• Choosing who is going to be a good fit
• When clients don’t have confidence in themselves
• How trust factors in
• Building your authority so that they know who you are
• Corporate coaching
• Parachute consulting
• Building trust without face-to-face meetings
• Understanding the points that inspire confidence in your ideal audience

Quotable Quotes

“What I realized was that the people who bought me and my services for this were really buying confidence.” –RM

“Every thought that comes out of my brain, you can get for free on my mailing list.” –JS

“You’re not going to share things or be vulnerable with someone you don’t trust.” –RM

“If somebody needs that in-person experience to feel like they’re getting their money’s worth, they’re not a good fit.” –JS