The Business of Authority

Moving From Execution To Strategy

Episode Summary

Are you ready to move from execution to strategy?

Episode Notes

Are you ready to move from execution to strategy?

Talking Points

• How to get out of execution when you get stuck
• 3 layers of strategy
• What would cause someone to want to move from execution to strategy
• When the client suggests features that won’t work
• How to sell and price strategy
• Opportunity cost
• Separating clients who are interested in strategy from those who aren’t
• Why people in the strategy space are needed
• Developing the language to get more strategy clients
• If you’re an authority, you’re likely to attract a lot of people who want your advice, opinions, and plans
• It’s more difficult to be an authority if you’re all about execution
• Whether or not you have to keep consulting
• Why you don’t need to know 100%

Quotable Quotes

“There is an execution piece and there is a strategy piece, and you can think about any place along that curve, you can set your business.” –RM

“Strategy is probably one of the most misused words that I get questions about.” –JS

“Don’t pretend you’re doing strategy when that’s not what you were hired for.” –JS

“I’m going to argue that we have a real need right now for people in the strategy space.” –RM