The Business of Authority

Making Time For Marketing

Episode Summary

Are you making enough time for marketing?

Episode Notes

Are you making enough time for marketing?

Talking Points

• How many hours a week to spend marketing
• How marketing can be devalued because it’s not billable
• Making the time for marketing
• How to block out marketing time
• Thinking of marketing as a deadline
• Reaching the point where marketing becomes an automatic thing
• Making public commitments
• How daily marketing can add up
• Farming vs. hunting
• Being honest about what isn’t working

Quotable Quotes

“It doesn’t happen if you don’t make time for it. Even when you’re not billing by the hour, it can be hard to create – I would call the marketing habit.” –JS

“Marketing should always be on your mind if you have a business. That’s part of the mindset, you never let it go.” –RM

“I think when you enjoy something, it’s sustainable. And if it feels like horrible, dragging work, you’re not going to do it.” –RM

“If I’m scared of it, it’s probably a good idea.” –JS