The Business of Authority

Heck Yeah Headlines

Episode Summary

The importance of knowing how to get your clients to shout “Heck, yeah!”

Episode Notes

This week on TBOA, Rochelle and I talk about the importance of knowing how to get your clients to shout “Heck, yeah!”

Talking Points

What your website is for
Who your website is for
What you want to happen in the first second a visitor lands on your page
The importance of knowing the language of your ideal buyer
What to do if niching down on an ideal buyer feels too risky

Quotable Quotes

“If your site isn’t getting you leads, it’s broken. It might as well be down.”—JS

“It’s really hard to decide what to say when you don’t know who you’re talking to.”—JS

“It’s not about you. The client is the hero.”—RM

“One attention grabbing headline can make all the difference.”—RM

“Lots of people misuse Simon Sinek’s ‘Start With Why’ concept.”—JS

“If you can articulate your client’s problem better than they can, they’ll assume you have the solution.”—JS

“I know when people reach the right level of specificity because the words start flowing.”—JS

“I’ve almost never encountered someone who was too niched down.”—JS

“Before you give up on the niche, revisit your messaging.”—RM

“There’s no way around it. You need to have conversations with your ideal buyers and REALLY listen to what they say.”—JS

“To grow your business, listen to your ideal buyers and then speak their language.”—RM

We want you to be a part of our 150th episode!

We’re planning a special episode for #150 and you can have a chance to participate! Just record your question and send it to me at jstark@jonathanstark.com and if it’s chosen, we will play your question and answer it on the show.

Yours,

—J