The Business of Authority

Five Ways To Specialize

Episode Summary

Get ready to specialize!

Episode Notes

Get ready to specialize!

Talking Points

Quotable Quotes

“Trying to sell anything to everyone is like selling nothing to nobody.” –JS

“You can be excited about a trucking company. You might have a story to tell about why you’re excited about that.” –RM

“The better the website, the better the leads.” –RM

“I think it’s pretty clear that in the beginning, you’re thinking way more about yourself, and then as you get to the end you’re thinking way more about the other person.” –JS