The Business of Authority

Uncovering Your Client Avatar

Episode Summary

The more you know about your ideal clients, the easier it will be to attract them.

Episode Notes

The more you know about your ideal clients, the easier it will be to attract them.

On this week's TBOA, Rochelle and I talk about client avatars: what is it, how to create one, and why you should care.

Talking Points

• What exactly is a client avatar?
• Questions to ask yourself to uncover your client avatar
• Deciding how many client avatars you should have
• How to make ideal clients more receptive to your message
• The value of sharing stories of transformation

Links

• The Brain Audit by Sean D'Souza
• Book Yourself Solid by Michael Port
• Value-Based Fees by Alan Weiss

Enjoy!

—JS & RM