The Business of Authority

Building Trust

Do you know how to build trust?

Do you know how to build trust?

Defining trust
Pre-sale trust and post-sale trust
Domain-specific trust
How to project an image that elicits trust from the right kind of audience
How consistency builds trust
Why clarity is important
Who should extend their trust first
Building trust during sales calls
Making an impression that inspires trust
Designing a website that builds trust
Making yourself easier to contact
Creating a page on your website that answers some of the questions you get asked most frequently
Writing the way that you talk

“I feel like trust is just an implicit part of that relationship, and the more we can make it explicit, I think it’s easier.” –RM

“If we trust first, then the other person has the opportunity to trust back.” –RM

“I don’t even call it a sales call. I call it a sales interview, and it’s just like a job interview. It goes both ways.” –JS

“Tell me if you have a customer service person and I’ll tell you whether or not you should have a chatbot.” –JS