How to know if you have a positioning problem (and how to start fixing it).
...your clients can't tell the difference between you and everybody else
...you're not getting any word of mouth
...you can't explain what you do in five words or less
...you're not leading how your target audience sees you
...you don't know who your target audience is
...you don't know--or you don't talk about--how you transform your clients
"You want to give your clients the tools to spread the word about you" -JS
"What is the change--the transformation--you create for your people? That's where you want to focus." -JS
"The HOW we get clients "there" is less important than that we're focused on the same outcome." -RM
"Positioning is an organized effort to differentiate yourself or your firm to influence how your target audience perceives you." -RM
"A strategy is a litmus test for deciding what not to do. What's a good opportunity and a bad opportunity?" -JS
"If you're in the authority business, the single most important thing you'll do is position yourself or your firm." -RM