The Business of Authority

Changing Your Perception of Risk

You’re thinking about monetizing your expertise in a new way—but it feels…risky. H ow to make the right changes with confidence

How to know if your next move is all that risky—or just feels risky?

Why it’s worth doing an analytical assessment of a specific risk before just saying no (or yes).

How to reduce the uncertainty in any action(s) you’re considering.

When your fear is more about the qualitative experience than about how you’ll look/how much money is at stake.

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