The Business of Authority
What You Think You're Selling Ain't What Your Clients Are Buying
Episode Summary
There's probably a difference between what YOU think you do and what YOUR CLIENTS think you do.
Episode Notes
There's probably a difference between what YOU think you do and what YOUR CLIENTS think you do.
Talking Points
- How to find meaningful metrics
- Why your craft doesn't matter as much as you think
Quotable Quotes
- “Are you taking your clients on the scenic route to nowhere?”—JS
- “Measure what your client values.”—RM
- “How can you hit a home run if you don’t know where the wall is?”—JS
- “There’s always something to measure. Otherwise, your clients wouldn’t know anything was wrong.”—JS
- “If you don’t think you can have a positive impact, you shouldn’t be proposing.”—RM
- “Consultants push back. Freelancers don’t.”—JS
- “Billing by the hour sets the expectation that you’re interchangeable.”—JS
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