The Business of Authority
Getting Paid To Market Yourself
Episode Summary
A strategy for getting paid well even if your audience has small pockets.
Episode Notes
A strategy for getting paid well even if your audience has small pockets.
Talking Points
- The power of starting with the problem
- Big pockets vs small pockets
- Examples of paid marketing opportunities
- What to do before you have an audience
- How to craft a great pitch
- How to create interest in a cold email
- What to do on a pitch call
Quotable Quotes
- “To increase the monetary value of your speaking gigs, have product available.”—JS
-“It may look really simple—an e-book or a guide—but how that gets marketed, whose hands it goes into, how your name is used, matters. They’re all part of your brand.”—RM
-“Ask yourself: how does this opportunity align with my message? How does it work for my people?”—RM
-“If you get people to sell out, you’re in trouble”—JS
-“Answer the question: what do you write about that serves their audience’s needs?”—RM
-“You’ve got to do your homework or you’re a spammer. And people smell spammers a mile away” —JS
-“If it makes you feel gross, you’re doing it wrong”—RM
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