The Business of Authority

Asking For Testimonials

Are you asking for testimonials as often as you should be?

Are you asking for testimonials as often as you should be? Learn how to make it easier.

Talking Points

Asking for feedback should be part of your process
Ask clients what their biggest concern was before hiring you
Testimonial feedback can help you learn how to serve clients better
Even if you don’t use it as a testimonial, feedback can be used to update your website, service offerings, or FAQs
When you ask for feedback frequently, you’ll start to notice patterns, and gain a better idea of what your clients value
Ask clients what surprised them about working with you
Ask clients what they would have wanted to be different about their experience
The last question to ask clients is “would you recommend me? Why?”
If you edit client testimonials, make sure to leave the client’s voice intact
Asking for testimonials can be an antidote to imposter syndrome
Clients are more likely to provide testimonials if you can ask questions that guide them through the process easily
When you get compliments from clients in the normal course of your work, you can ask to use those phrases as testimonials

Quotable Quotes

“Even if you don’t ultimately publish the feedback that you get, it’s really important to get it.” –JS

“The more you know, the better you’re going to be able to serve your next clients.” –RM

“I hesitate to say always – I want to say always, though. It always surprises you.” –JS

“The more you reflect what people really value about you, the more of those people you’re going to attract into your orbit.” –RM

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