The Business of Authority

Anatomy Of A Best Seller

Episode Summary

Bestsellers don’t just happen on their own. What do you have to do to create one?

Episode Notes

Bestsellers don’t just happen on their own. What do you have to do to create one?

Talking Points

• Big ideas
• Why you need to be entranced with your big idea
• A distinct point of view
• Delivering content that serves your ideal audience
• Build your email list
• Start building an email list a year before you launch
• Write the book that your audience wants or needs, but in your voice
• Approach where they are, not where you think they should be
• Repeat with new books

Quotable Quotes

“It’s not just about your topic, it’s about who you’re serving.” –RM

“Delivering the content in advance – there’s so many advantages to that.” --JS

“It’s not like there’s one way to success. There’s certainly a formula, but the formula needs to have your essence in it.” –RM

“You kind of need to meet people where their awareness is. –JS

Related Links

• James Clear
• Jill Konrath