The Business of Authority

Humane Selling

Episode Summary

Why “selling” shouldn’t be a dirty word.

Episode Notes

Why “selling” shouldn’t be a dirty word.

Talking Points

• Despite the pushy salesperson stereotype, most things are not sold to consumers in pushy way
• You can sell without acting like a pushy salesperson
• Words like marketing or negotiating are often more palatable than selling
• Selling is necessary, because people won’t just show up to buy unless you put in the effort
• Reframing the concept of selling can help
• You can think of selling something that somebody needs as a mutual profit – both parties get something they want
• It’s important to involve the client in the process along the way
• Chemistry with a person matters in some types of sales
• Importance of having the right mindset

Quotable Quotes

“What that means to me, I think, if you think about it, is that 90% of the things that are sold to you are not done in this gross way.” –JS

“What difference does it make, really, what you call it? It’s the activities that you do that are going to get the result that you want. –RM

“If you don’t want to talk about marketing, if you don’t want to think about it like that, just go into the world and help as many people as you can.” –JS

“When a consultant figures that out, it’s like a bell rings and you can’t unring it anymore. You can’t go back and work with somebody who doesn’t fit in your parameter of genius.” –RM

Related Links

• Book Yourself Solid
• The Secret of Selling Anything