The Business of Authority
Packaging Your Expertise (aka Put It In A Box)
Episode Summary
The benefits of packaging up your expertise in novel ways.
Episode Notes
The benefits of packaging up your expertise in novel ways.
Talking Points
- The Lambda School
- Changes in Schwab’s financial planning model
- Value pricing
- Packaging your expertise
- Making your knowledge affordable to the people who you want to help
- Prioritizing money
- Connecting the dots for clients
- Diversifying your income stream
- Starting smaller at the beginning
- Knowing how your product can transform a business
- How past client testimonials can help you box your expertise
- Getting feedback before you’re ready to sell
Quotable Quotes
“You want the price of whatever you’re creating to reflect its value to your ideal user.” –RM
“Sometimes money is more of a priority than a resource.” –JS
“You can create a business model out of almost anything if you approach it as a business.” –RM
“If you want to come at it from an expertise standpoint, the less me-focused it is, the easier it is for other people to connect the dots for you.” –JS
Links